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The Good-Wil Initiative fosters cultural and economic growth through social enterprise partnerships that exemplify the shared mission of "doing well by doing good." Good-Wil creates models for commercial and not-for-profit entities to collaborate for joint success. The GWI also strives to use its entrepreneurial resources to assist the communities it serves, at present the North Central Massachusetts region, in developing new ideas and programs that generate and mobilize volunteers as well as economic growth, social development, and community betterment in general.